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The Crum family has made an indelible mark in the bridal fashion industry, evolving their modest fabric store into the esteemed Bridal Collection, a favorite bridal salon serving Tennessee brides for generations. Their ardent passion for bridal fashion paved the way for the inception of Allure Bridals, a notable brand that has also ventured into menswear and occasion wear, offering captivating designs for various special moments.
Allure Bridals is uniquely distinguished by its origin: a family-owned and operated enterprise with a deep-seated heritage of craftsmanship and commitment to quality. Currently, the brand is helmed by Kelly Crum and his son, James “Ridge” Crum, who continue to uphold the family's long-standing tradition of excellence.
The story of Allure Bridals is a testament to the Crum family's dedication and innovation in the world of bridal fashion. Established from a foundation of quality and family values, Allure Bridals has become a prominent name in the industry, expanding its horizons while maintaining its core ethos of superior craftsmanship.
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